Behind the Wheel: A Lyft Driver’s Log
PO Box 22974 Oakland CA 94609 USA
I got my copy from the zinemaker, you can get yours online here or by contacting the zinemaker directly.
A zine about ridesharing for Lyft in San Fran from the perspective of a driver.
You need this: Because it’s interesting to know about ridesharing in San Francisco, what it’s like to move to a new city, cram new street configurations into your head and open your car door to facebook profile thumbnails on the street. And how the zinemaker hopes nobody will puke in his car. And how he tries to, you know, make a living in the new millennium. And keep his average online rating above 4.8 stars. And be nice. There’s a lot going on. And it’s all thoroughly engaging.
Aesthetic: Smart graphic cover art with strong font choices. It’s a text heavy zine, but nicely broken up into sections with screen grabs and cool street grid maps with carefully typewritten nomenclature. It’s beautifully done.
Not included: The crazy price (and culture) wars currently being battled out between Lyft and Uber at the time of writing this. But the zinemaker has you covered, because he’s reporting from the front line from his blog ‘Behind the Wheel: A rideshare confessional’
You may miss: Subtleties of the culture of ridesharing apps (specially for someone like myself outside the U.S).
There are some little things referenced in the zine but not necessarily spelt out. For instance, the zinemaker mentions giving an obligatory fistbump to one of his passengers as they leave his car. He doesn’t mean ‘obligatory’ in a social exchange hipster kind of way. He means obligatory because, as a Lyft driver? it’s protocol. I seriously thought the zinemaker was just trying to politely reciprocate. Not so. #branding!
The zine also mentions prime time surges. Not understanding it won’t detract from your enjoyment of the zine, but for those who are curious, check out this great explanation from Planet Money’s podcast, it seems to be a unique aspect of ridesharing.
That’s awkward: San Fran is a city of tech start ups and programmers. The zinemaker romanticices a former San Fran that no longer exists and resents the changes that have displaced the locals, the same changes that have forced him to rent in Oakland (the consolation prize address). Of course, he’s a newcomer as much as anyone else and is earning his living off a rideshare app developed by the young professionals responsible for all the gentrification. The irony is not lost on him, but it’s still a messed up dynamic without any kind of…resolution.
But maybe this is the new common working man: Someone who wants what everyone else has. A new millennium petite bourgeois. And the zinemaker does genuinely struggle as a casual driver living from one ride to the next, resenting those rewarded by the new economy. This is the new class war.
Read it for yourself: If nothing more it’s great voyeuristic reading, and personally I love this zinemaker’s writing. There’s the sociological scratching there if you want it – either way, it’s an endless stream of observations and passing streetscapes and ducking and weaving traffic. This is a story still evolving – and a promised ‘part two’ to this zine. Watch this guy. The whole Piltdownlad zines series is highly recommended. Cannot reiterate that enough.